Small businesses had a big year in 2016, with a stronger economy translating to increased revenue-building opportunities among the nation’s entrepreneurs. One of the biggest reasons why small businesses were able to capitalize on a healthier economy was technology, as certain trends have intensified significantly and improved prospects for the typical entrepreneurial firm.
Let’s take a look at a few of the biggest technology trends that impacted the small business sector in the past 12 months.
Cloud computing reaches critical mass
Analytics still going mainstream
More money is indeed going into analytics, and analysts have asserted that this trend will begin to reach new heights in 2017. Intelligence solutions help to measure performance both internally and externally, but have been most common in the context of marketing and client relationship management, Salesforce reported.
Mobile meets local
In 2016, technology dramatically improved the accuracy and effectiveness of local marketing campaigns, and small and medium-sized businesses are highly likely to continue on this path in the new year. All entrepreneurs should strive to optimize their use of these technologies to ensure they are reaching their most competitive levels of performance in 2017.